Credit cards target ads
追蹤刷卡投放在線廣告
The 2 largest credit-card networks, Visa Inc and MasterCard Inc, are pushing into a new business: using what they know about people’s credit-card purchases for targeting them with ads online, the Wall Street Journal reported. It’s an effort by the 2 companies to profit by selling access to the insights they gather about people from every credit-card transaction. According to ad executives briefed on some of the ideas, for instance, a weight-loss ad could be sent to a person who just swiped their card at a fast-food chain – and they could then track whether that person bought the advertised products.
據(jù)《華爾街日報》報道，全球最大的兩家信用卡公司維薩和萬事達(dá)正在向一項新業(yè)務(wù)挺進(jìn)：通過它們對消費者刷卡購物行為的了解，向這些消費者定向投放在線廣告。兩家公司實際上是希望通過每筆刷卡信息，深入地了解消費者，再通過出售這些信息掙錢。對該項目理念有所了解的廣告業(yè)高管稱，舉例來說，如果一個人剛剛在快餐店刷了卡，我們就會向他發(fā)一條減肥方面的廣告，然后對這個人是否購買了廣告產(chǎn)品進(jìn)行跟蹤。
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