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    江蘇建筑職業(yè)技術(shù)學(xué)院畢業(yè)論文

    自動(引領(lǐng)消費(fèi)。

    Abstract

    Consumer credit in the credit card business development is essential, is one of the most important source of credit card business income. I line the first leading consumer credit products in the industry - billing installments, and the mall stage (including staging treasure), mail / mail-order stage together constitute the major product lines for bank consumer credit. However, with the continuous development of the market environment and changing customer needs, the bill installments based consumer credit products revealed a number of shortcomings, the competitiveness of the bank credit card in the field of consumer credit, showing a downward trend. To this end, after the scientific market research rigorous operational testing, the Bank launched a new consumer credit product- enjoy a good loan.

    It is a new credit card installment products, after screening, it will give a special quota for selected customers independent of the existing amount of the credit card, customers can hold the credit card within the specified range of merchants, received special amount paid for goods or services, by the ordinary merchant POS machines (to meet the needs of the large consumption); the transaction, the customers for its credit card installments in accordance with the agreed number of installments to repay. Enjoy the good loans and consumer credit products on the market using different business models, selection of target customers through the data model, relying on the system to automate the process, in order to make this business model has the potential outbreak of the great vitality and competitiveness is bound to right now consumer credit subversive role and long-term to lead the development trend of consumer credit.

    Keywords: credit cards, consumer credit, and enjoy a good loan, installments, special lines,

    process automation, leading consumer.