我有許多腰纏萬貫的朋友，他們一直希望我寫這篇文章。
昨天，未來的億萬富翁、邁克菲研究所創(chuàng)始人約什·邁克菲跟我聊天，講述了如何打造一家十億美元規(guī)模的公司。與其他許多富翁們一樣，他一直在滔滔不絕地講述千萬富翁們的思維。
在我的朋友圈中，著名時裝設(shè)計師凱尼斯·柯爾告訴我，遵從直覺是建立一家可持續(xù)公司的關(guān)鍵；《創(chuàng)智贏家》明星凱文·歐利里向我展示了僅維系有利可圖的關(guān)系的價值；服裝品牌Life is Good聯(lián)合創(chuàng)始人波特·雅各布建議我將自己的期望傳達給所有重要的利益相關(guān)者；Cinnabon公司CEO凱特·柯爾告訴我要進行各種嘗試——但只選擇最有效的；美劇《利益者》主演馬庫斯·萊蒙尼斯向我展示了利用自身天賦可以讓你實現(xiàn)任何目標；安德瑪公司創(chuàng)始人兼CEO凱文·普蘭克向我闡釋為什么應(yīng)該致力于銷售最優(yōu)秀的產(chǎn)品……
類似這樣的建議不勝枚舉。身為一名千萬富翁，我自己也想總結(jié)一下我公司經(jīng)營方面的一些心得：
1. 建立超越自我的事業(yè)
多數(shù)人想要的是自己獲得成功，而不是別人。他們希望將所有獎項收入囊中，登上媒體頭條，掙很多很多錢。有這些愿望是好事，但你必須選擇一個超越自我的事業(yè)。你需要清楚，你的志向不止局限于你自己。這樣的思維能夠帶來更多成功，而不是失敗。
無私的領(lǐng)導(dǎo)者將專注于其他人的發(fā)展，而這反過來會讓他們自己受益。我喜歡慢跑和舉重。我發(fā)現(xiàn)，在幫助其他人鍛煉時，我會比自己鍛煉變得更強壯、速度更快。助人和助己，會花費同樣多的時間。若想富有，必須首先幫助他人富足。
2. 與專家結(jié)盟
每一位千萬富翁都有一支能夠提供戰(zhàn)略建議的專家團隊。雖然每個人都有自己的意見，但你只想聽從最好的建議。許多人聽從了錯誤的建議，最終造成毀滅性后果。尋找業(yè)內(nèi)頂級專家，盡可能與他們成為朋友。
聘用一位高管教練，是最好的進階方式。一位朋友可能說：“你應(yīng)該做更多俯臥撐”，但一位教練會向你展示俯臥撐如何讓你變得更加強壯，而這將激勵你行動起來。找一位認同你的需求的模范人物。多數(shù)高管教練的收費，只有你的年收入的10%至20%，只要你能聽從他們的建議，這筆開支簡直是小菜一碟。
3. 創(chuàng)建有效的系統(tǒng)
一個人不可能靠單打獨斗成為千萬富翁。他們擁有一套能夠發(fā)揮自身天賦和能力的系統(tǒng)和流程。世界上總會有一種更好、更快完成任務(wù)的方法。為自己創(chuàng)建一個成功系統(tǒng)，它終將給你帶來回報。但前提是，這個系統(tǒng)必須是你自己的系統(tǒng)，而不是照搬其他人的。
每一天，我都會利用一些可以幫助我高效工作的習(xí)慣、設(shè)備和系統(tǒng)。我曾經(jīng)認為，要想成功，我必須在每天某個時間點起床，但后來我意識到，我工作效率最高的時間是在晚上10點至凌晨4點。我很晚才去睡覺，但我發(fā)現(xiàn)這樣做對我有許多好處。清晨5點起床并不適合所有人。你必須找到一個適合自己的系統(tǒng)。
4. 做好營銷與銷售
營銷是將你在做什么的信息傳達出去，而銷售則是讓人們購買你的信息。營銷幫助你建立可信度；唯有當人們信任你的信譽時，銷售才會發(fā)生。對于你的公司而言，營銷是脊髓，而銷售則是脊柱。要想獲得強有力的“支撐”，你必須掌握這兩種重要技能。
每一位千萬富翁都是營銷和銷售專家。這些技能非常巧妙地將他們帶到更高的位置，讓他們可以享受最美好的生活。在這個世界上，你要么學(xué)會銷售，要么等著被別人賣掉。你不妨了解市場需要什么，然后尋找一種戰(zhàn)略途徑，滿足這些需求。簡而言之，找到一款可以賣的產(chǎn)品（銷售），再構(gòu)想一個能夠刺激人們購買這種產(chǎn)品的故事（營銷）。
5. 迅速決策
我們每天都要做出各種決定。但最富有的那些人會迅速作出決定，因為他們對自身有更清晰地認識。多數(shù)人并沒有學(xué)過如何決策。相反，他們只是指望其他人替他們做出決定。這就是為什么全世界只有10%的人成為控制90%的勞動力的企業(yè)家。
迅速決策可助你獲得財富。最近一個人告訴我，他無法參加某項活動，因為他不知道該做些什么。他并沒有作出決定，而是講了許多為自己開脫的借口。如果他是一位千萬富翁，他應(yīng)該大膽作出決定，告訴我是否會參加活動。你需要做出決定，而不是編造借口。
6. 管理優(yōu)先事項
安排優(yōu)先事項意味著首先去做最重要的事情。每天可能有數(shù)十項任務(wù)等待你去解決，但你必須并且只能去做那些能夠給你帶來最多回報的任務(wù)。你必須養(yǎng)成一種習(xí)慣：授權(quán)其他人去做那些耗費你的時間、精力和金錢的活動，或者干脆取消這些活動。你的時間畢竟是有限的。
你在2016年的首要任務(wù)是什么？你如何完成這些任務(wù)？你的目標最好與你實現(xiàn)它們的能力相匹配。多數(shù)人設(shè)立的目標都太小。對于立志成為千萬富翁的人，收入小幅增加是不夠的。相反，你應(yīng)該大幅提高自己的目標，比如將公司增長速度提高四倍。不論你制定了怎樣的目標，你的大腦都能找到實現(xiàn)它的方法。
7. 持續(xù)產(chǎn)出
在工作日的晚上、周末和節(jié)假日，有98%的人選擇休息，這是愚蠢透頂?shù)淖鞣ǎ∧惝斎恍枰菹?，但你也必須不停地產(chǎn)出。不要自私地揮霍自己寶貴的時間，因為還有許多人需要你的幫助！你是否意識到，你真正的幸福來自于你產(chǎn)出的成果？
一位著名的NBA球員曾告訴我，他每天都要投1000次籃。他每一天都在告訴自己：“籃球就是我人生的意義?！彼荒苋淌苤共接诩竞筚悾凰J為，如果這樣的話，他就是失敗者。正因如此，他才能成為一位偉大的冠軍。堅持不懈地為目標而努力，是成為千萬富翁的秘訣。最好的建議：將事業(yè)與愛好相結(jié)合。
8. 服務(wù)他人
令人意外的是，多數(shù)千萬富翁并不是為了錢才去服務(wù)他人的。如果只是為了錢，他們在賺到第一筆100萬之后就會停下來。事實上，他們致力于為所有人提供服務(wù)。他們很清楚以人為本的道理。服務(wù)他人時，你就會自然而然地獲得利潤。這是一條自動適用的法則。
我曾經(jīng)嘲笑過那些不領(lǐng)工資的人（志愿者）。現(xiàn)在，我也成為他們中的一員。每天醒來，我的第一個問題通常是：“我如何在最短的時間內(nèi)為更多人增加更多價值？”而不是“我今天如何賺錢？”一天工作結(jié)束的時候，我的桌子上會有一疊等著我簽字處理的支票。這些支票來自我的服務(wù)。
9. 不斷提高
若想改變世界，你需要具備豐富的知識，做出快速改變。你必須開始讀書，落實你的想法。我的那些富翁朋友們，多數(shù)人每天至少要拿出2個小時來讀書——而且他們所讀的內(nèi)容并不簡單。他們在攻讀大部頭的教科書，并且堅持做筆記。
在每天開始工作之前，問問自己：“我如何提高？”如果有一項技能是你必須學(xué)習(xí)的，去學(xué)會它。多數(shù)人距離巨大的成功只是缺少一項技能而已。若想成為千萬富翁，你必須嚴肅對待自我提高這個問題，每天對你的個人生活和職業(yè)生活做出改變。
10. 尋求反饋
杰克·坎菲爾德對我說過的一番話，讓我至今記憶深刻。共同出席一場會議時，他把我拉到一邊，嚴肅地對我說：“丹尼，暢銷書作家和業(yè)余作家之間的最大區(qū)別只有一點：反饋?！彼臅谶^去二十年間的銷量能達到數(shù)百萬本，這便是秘訣。
如果你希望培養(yǎng)一家成功的公司，尋求反饋將令你受益匪淺。有時候，任何人都可能給你提供好的反饋。它們可能來自你的愛人、孩子、鄰居甚至母親！通常情況下，好的反饋來自對你評價最差的批評者，他們讓你更清晰地認識到需要改變的地方。不論你獲得的反饋來自何處，你都必須做出必要的改變。
要想成為一名千萬富翁，你必須養(yǎng)成千萬富翁們密不外傳的這10種思維方式。只要你具備了這些思維方式，人們便會注意到你的努力，才會提供你所需要的幫助。如果你深信一項超越自我的事業(yè)，并且對它抱有堅定不移的信念，你的成就將不可限量。要想成為一位千萬富翁，你首先得擁有這種品質(zhì)。記住，致力于服務(wù)他人，利潤便會不請自來。（財富中文網(wǎng)）
譯者：劉進龍/汪皓
審校：任文科
I have a ton of rich friends who’ve wanted me to write this for a long time.
Yesterday, I was chatting with future billionaire, Josh McAfee (Founder of McAfee Institute), who told me how to build a billion-dollar company. Like many of my wealthy comrades, he couldn’t stop talking about the mindset of being a multi-millionaire.
Kenneth Cole, the famous fashion designer, told me that sticking with your gut is the key to building a sustainable business. Kevin O’Leary (the Shark Tank star) showed me the value of holding only profitable relationships. Burt Jacobs, co-founder of Life is Good apparel, advised me to communicate my expectations to all my key stakeholders.Kat Cole, the CEO of Cinnabon, told me to try everything–but only stick to what works best. Marcus Lemonis, TV Star of The Profit, showed me how using your gifts can take you anywhere. Kevin Plank, founder and CEO of Under Armour, sold me on why I should only focus on selling my best products.
I can go on with the advice I’ve heard from all my wealthy friends, but as a multi-millionaire myself, I would like to sum up my own version of how to make it big in business:
1. Build Something Bigger Than Yourself
Most people want success for themselves, not other people. They want to win all the awards, be on the magazines, and earn millions of dollars. Having all of this is fine, but you must select a cause that is bigger than yourself. You need to understand that your purpose is greater than you. This will attract more success, instead of repel it.
A selfless leader will focus on growing others, which in turn will grow themselves. As a hobby, I exercise often by jogging and lifting weights. I find that when I help others exercise, I become stronger and faster than I would if I did it all myself. Helping others takes the same amount of time that it does to help yourself. Those who want to be rich must enrich others first.
2. Align Yourself with Experts
Every multi-millionaire has a team of experts that gives them strategic advice. While everyone has an opinion, you only want to listen to the best. I see so many people listening to the wrong people, which later leads them to devastating results. Find experts in your industry that dominate and befriend them if you can.
Hiring an executive coach is the greatest way to get to the next level. A friend might say, “You should do more push-ups”, but a coach will show how it makes you stronger, which motivates you to action. Find a paragon who can identify with your needs. Most executive coaches charge anywhere from 10 to 20 percent of your yearly income, which is often easy to pay if you follow their advice.
3. Create Systems that Leverage
Multi-millionaires cannot do it all alone. They have systems and processes that allow them to leverage their gifts and abilities. There’s always a better and faster way to get things done. If you create a system of success for yourself, it will eventually serve you. However, it must be your system, not someone else’s.
Every day, I have certain habits, devices, and systems that I use to help me operate more efficiently. I used to think that I had to wake up at a certain time to be successful, but I realized that my peak time of productivity is from 10 pm to 4 am. I go to sleep ridiculously late and have found many benefits in doing so. The 5 a.m. wake-up club doesn’t work for everyone. You must find a system that works for you.
4. Marketing and Sales
Marketing spreads the message of what you’re about, and sales is getting people to buy that message. Marketing helps you to build your credibility and sales happens when people trust your reputation. Marketing is the spinal cord to your business and sales is the vertebrae. If you want strong “backing,” you must master both of these major skills.
Multi-millionaires are experts at marketing and sales. Their skills deftly lead them to high positions and allow them to enjoy the best of life. In this world, you can either sell or you’ll be sold. You might as well learn what the marketplace wants and then find a way to strategically deliver what it needs. In short, find a product to sell (sales) and have a story to tell (marketing).
5. Make Quick Decisions
Every day, we all make a multitude of decisions. However, the richest people make them fast because they know themselves better. Most people have never been taught how to make decisions. Instead, they look for people who can make it for them. This is why only 10 percent of people in the world are entrepreneurs who control 90 percent of the workforce.
Making quick decisions can help you to becoming wealthy. A man recently told me that he couldn’t partake in a certain event because he didn’t know what to do. Rather than deciding, he gave me a fewexcuses and was momentarily off the hook. If he was a multi-millionaire, he would have boldly decided and told me whether he could make the event or not. Make decisions, not excuses.
6. Manage Your Priorities
Prioritizing means doing first what matters most. Dozens of tasks may be calling your name each day, but you must only undertake the ones that give you the most reward. You must develop a habit to consistently delegate or eliminate activities that take up your time, energy, and money. Your time is finite.
What are your main priorities in 2016? How are you going to make it happen? Your goals better be as big as you can make them. Most people set goals that are too small. A small increase in income won’t suffice for aspiring multi-millionaires. Instead, raise your goal substantially by seeking to quadruple your rate of business. Whatever your goal is, your mind will find a way to do it.
7. Produce Relentlessly
On weeknights, weekends, and holidays, 98 percent of people take time to rest, which is utterly foolish! Surely, you do need to rest, but you must produce, too. Don’t selfishly squander your precious time when there are so many people that need your help! Do you realize that your true happiness comes from the work you produce?
A famous NBA player confided to me that he cannot go a day without shooting 1,000 shots. Every day, he affirms, “Basketball is my purpose in life.” He cannot stand missing the playoffs; otherwise, he feels like a failure. That’s why he’s a champion. Attaching yourself to your purpose is the secret to becoming a multi-millionaire. Best advice: Mix business with pleasure.
8. Serve People
Surprisingly, most multi-millionaires don’t do it for the money. If they did do it for the money, they would have stopped after their first million or so. Truly, they do it for the people. They understand that people come first. When you serve people, the profit will come. It’s a law that automatically applies itself.
I used to laugh at people who worked without pay (aka, volunteers). Now, that’s all I do. When I wake up, my first question is usually, “How do I add more value to more people in less time?” not, “How do I make money today?” At the end of the day, I always find a stack of checks at my desk awaiting my signature for processing. These checks come from my service.
9. Continuous Improvement
If you want to change the world, you need to consume a lot of knowledge and make rapid changes. You need to start reading books and implementing the ideas you learn. Most of my wealthy friends routinely read 2 hours per day at a minimum–and they’re not reading the easy stuff either. They’re pounding the textbooks and taking notes.
When you’re beginning work each day, ask yourself, “How can I improve?” If there is a skill that you must learn, learn it. Most people are one skill away from being a massive success. If you want to become a multi-millionaire, you need to get serious about self-improvement and adopt changes in your personal and professional life on a daily basis.
10. Get Feedback
I’ll never forget what Jack Canfield told me at a conference in which we shared the stage. As he pulled me aside, he gave me his serious tone: “Daniel, the major difference between bestselling authors and amateur authors is one thing: Feedback.” This was his secret to selling millions of books over the last two decades.
Obtaining feedback is instrumental if you want to grow a successful business. Sometimes, great feedback can come from anywhere. It can come from your spouse, kids, neighbor, or even your mother! Often times, it comes from your worst critics, who give you the deepest version of what you need to change. Wherever you get your feedback, make the necessary changes.
To become a multi-millionaire, you must cultivate these 10 secret mindsets of multi-millionaire. If you do, people will notice your work and supply you with the help you need. There’s no limit to what you can accomplish with a deep purpose and faith in something greater than yourself. This is at the forefront of becoming a multi-millionaire. Remember, serve people and profit will come.
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